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EXPERIENCE STRATEGIST & MULTIDISCIPLINARY DESIGNER
NASHVILLE, TN
AVAILABLE WORLDWIDE
I turn complex business and user needs into clear strategies, experiences, and creative solutions across research, design, and creative direction.
PEOPLE / SYSTEMS / BETTER EXPERIENCES
UNDERSTAND
COMPLEXITY.
CREATE WHAT
COMES NEXT.
RESEARCH
STRATEGY
EXPEREINCE
BRANDING
CREATIVE DIRECTION
SCROLL TO EXPLORE
FEATURED WORK
A selection of projects across public sector, consumer brands, and multidisciplinary experiences.
01
Treasury Direct
Simplifying a complex financial service to make it easier to navigate, understand, and trust.
EXPERIENCE STRATEGY / SERVICE DESIGN / UX DESIGN / RESEARCH
02
Reimagining the DMV
Reimaginging the DMV experience at a national scale to make government services more accessible, efficient, and human.
SERVICE DESIGN / EXPERIENCE STRATEGY / RESEARCH / SYSTEMS THINKING
03
Apollo Chocolate
Creating a chocolate brand from the ground up, from identity and packaging to a cohesive digital world rooted in craftsmanship and storytelling.
BRAND STRATEGY / IDENTITY / PACKAGING / CREATIVE DIRECTION
04
Stratex Solutions
Building a cohesive brand experience across digital, physical, and marketing touchpoint to support growth and client engagement.
BRAND STRATEGY / IDENTITY / PACKAGING / CREATIVE DIRECTION
Capabilities
Strategy meets creativity. Ideas meet impact.
RESEARCH
User Research
Stakeholder Interviews
Journey Mapping
Insights Synthesis
Strategic Recommendations
STRATEGY
Experience Strategy
Customer Strategy
Service Design
Business & User Alignment
Workshop Facilitation
EXPERIENCE
UX/UI Design
Service Blueprints
User Flows
Prototyping
Digital & Physical Experiences
BRAND & CREATIVE
Brand Strategy
Identity & Packaging
Creative Direction
Web & Visual Design
Content & Communications
MY APPROACH
01
UNDERSTAND
Research, listen, and map the system to uncover the
real problem.
02
ALIGN
Bring people, business goals, and operational
realities together.
03
CREATE
Turn insights into strategies, experiences, brands, and tangible solutions.
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